Simon Baker founded Group Ginger Architects to offer an accessible design studio focused on place, identity and distinction. The project portfolio amplifies spatial experiences that bring people together. Simon looks for the potential of a project, raising design aspirations to unlock value; through a strategic approach that addresses complexity.  Simon runs a research by design diploma studio at Sheffield School of Architecture and regularly publishes his research activity.

 

The office operates beyond the architectural object and explores the potential of creating social spaces, focused on place-making and experience. Through our continuous activity we are intent on delivering pragmatic solutions of adaptation/appropriation to create architecture and design that delivers an architecture fit for everyday life that is adaptable flexible and responsive.

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Group Ginger has received recognition at a regional and national scale through the RIBA project awards, BD architects of the year awards and RICS project awards.